PSN PLAN worksheet

1. What issue/ topic did you choose?I chose digital commerce.
2. Why is this important?Digital commerce is very important in marketing,you can buy,sell, and trade things online,digital commerce has made life easier for millions of people.
3. Who do you want to reach? (target audience) My Audience are my classmate 
4. What is the behavior your looking to change?The behavior I want to change
5. Why doesn’t the audience already engage in this behavior?The audience doesn't 
6. What emotional appeal can you make?
7. Belonging; Power/Control; Fun: Safety;
8. Put your audience in a situation/scenario where the issue would come up in their lives.
9. Where are they? (setting)
10. Who is there? (characters)
11. What’s’ going on around them?  ( ambient sound)
12. What are they saying? (dialogue)
13. Who is message brought to you by? ( Station; organization)